Services

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People in a meetingSheTech and Company offers a wide array of services. Our detailed methodology helps you jumpstart your marketing program with much more than a simple web site or social media account. We help you develop a marketing strategy that addresses today’s needs with an eye to your future, designing programs that evolve as you do–and your market does. Our approach keeps us aligned with your business goals. Our methodology begins with establishing your Strategy, developing and perfecting the Design of your campaign and its components, followed by well-executed campaign Implementation. We don’t stop there: we continuously validate our work with multiple Analytics techniques ensuring optimal results. Finally, we consult with you on an ongoing Governance strategy, to ensure that your campaign efforts stay on target.

Web »

  • Services offered by SheTech and CompanyFull, custom web site designs
  • Marketing automation: Email campaigns with landing pages (Rebekkah Hilgraves, aka “SheTech”, is a Marketo Certified Expert. Are you implementing Marketo in your company? Contact us for help!)
  • Campaign microsites
  • Podcasting, webinars, branded web conferencing
  • User experience tested and balanced with SEO
  • Usability testing
  • ADA Accessibility testing
  • All instrumented with analytics to measure and monitor campaign performance

Mobile »

  • Mobile-optimized pages and/or sites
  • QR codes connecting print, mobile and web channels
  • Mobile membership/club cards
  • Incoming traffic monitored/sourced
  • Location-specific content and incentives based on audience analysis and segmentation

SEO »

  • Research optimal SEO terms and phrases
  • Optimize content for search engine performance while remaining in context and human readable
  • Monitor search engine performance in continual improvement process

Social Media »

  • Develop a social media strategy that is consistent with overall marketing goals
  • Help craft social media governance policy
  • Research social media usage across industry verticals
  • Guide your team in operationalizing your Social Media Program:
    • Educate internal teams in social media maintenance and response strategies
    • Help create publication calendars
    • Implement social media accounts and customizations
    • Monitor internal and audience participation

Brand »

  • Logo design
  • Product branding
  • Brand/sub-brand strategies
  • Testing
  • Management
  • Change Management and messaging

Email »

  • Integrated, permission-based programs available as a service or as an in-house solution, including:
    • Mobile Text Messaging
    • Dynamic Content Messaging
    • Event Reminders
    • Multi-Lingual/Multi-Byte Messaging
    • Dashboard Reporting
    • Sub-Mailing Segmentation
    • List Management & Subscription Center
    • Content Analysis-Spam Scoring Module
    • Bounce and Response Handling

Media »

  • Integrated, permission-based programs available as a service or as an in-house solution, including:
    • Full audio production
    • Professional voice-over and on-camera artists
    • Full video production
    • Full scale TV/video production crew and CGI design team
    • Online video/Flash, TV commercials, training, on-demand

Banners »

  • Unified messaging and design
  • Audience segment research and optimization
  • Response testing and analysis
  • Pre-, mid- and post-launch analysis
  • Source performance analysis
  • Continual campaign optimization process

Print »

  • Consistent messaging, unified designs
  • Optimized for specific media
  • Brochures and rack cards
  • Whitepapers
  • Presentation books
  • Direct mail
  • Displays

Specialty Items »

Specialty items increase awareness and brand recognition

  • Clothing
  • Jewelry
  • Pens
  • Mugs
  • Awards/plaques
  • Folders
  • Banners
  • Tradeshow displays
  • Etc.

Other Business Solutions »