Simplicity

August 15, 2014 2 Comments

One of the stories I often share with clients is of a famous-in-marketing-circles campaign that helped place a particular brand in everyone’s mind. Do you remember the phrase, “when it absolutely, positively has to get there overnight“? If you said FedEx, you get a gold star. Why is it important? That campaign helped turn Federal Express (as it was known […]

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